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A music video for the song was recorded in May 2010 and directed by Swedish director Jonas Akerlund. The song was performed alongside “Crazy Train” on the Madden NFL 11 video game. “Let Me Hear You Scream” reached number 1 on the US rock chart, being Osbourne’s second single to achieve that feat. Osbourne has also appeared in many commercials, video games, albums, etc. The money earned was donated to ThinkCure! to help with cancer research. Although the official decibel level was not announced, the stadium broke the previous record set by a group of Finnish Boy Scouts, with 127.2 dBA. The goal was to win Guinness World Records by the loudest and longest cry from a crowd, being successfully achieved.
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Other promotions used to publicize the album include participating in the Major League Baseball game between the Los Angeles Dodgers and the Los Angeles Angels of Anaheim on June 12, 2010, in which Osbourne encouraged the crowd to shout the title of the album as loud and loud as possible. “Let Me Hear You Scream”, “Soul Sucker” and “Diggin ‘Me Down” were released alongside “I Don’t Wanna Stop” (from the previous album, Black Rain), “Crazy Babies” (from No Rest for the Wicked) and “No More Tears” on June 15, 2010. To promote the album, a pack of Ozzy Osbourne tracks was released on Jas downloadable content for the Rock Band video game series, containing three Scream songs and three of Ozzy’s biggest hits. It is Osbourne’s first album since 1986, The Ultimate Sin, using his classic logo on the cover art. The album’s main single released was “Let Me Hear You Scream”, which reached number 6 on American Rock Songs. Scream is also the first release to feature keyboardist Adam Wakeman, who has worked with Osbourne as a touring musician since 2004. The album’s drums were recorded by Kevin Churko, although Tommy Clufetos was credited while he was touring with Osbourne’s band at the time. It is the only Osbourne album to feature guitarist Gus G, who replaced longtime guitarist Zakk Wylde. The album was originally titled Soul Sucka, but was changed to Scream before release, after fans voiced their objections.
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The album, despite reaching number 4 on the Billboard 200 in the USA and 12th on the UK Albums Chart, was considered commercially disappointing. The album was recorded in the private studio of Osbourne called “The Bunker” at his home in Los Angeles, California, and produced by himself and kevin Churko, with whom he had previously worked on the previous album, Black Rain, 2007. Scream is the eleventh studio album of Ozzy Osbourne, released in the UK on 14 June 2010.